Raising Hells in London
The Business Challenge
Riding the growth of the craft beer market since its launch in 2010: How do we scale to become The UK's favourite larger?
The Power of Media
A media partnership with ITV that created a programme led strategy building the credentials of Camden as a place (2minute film) and the characters from Camden (series of 30sec adverts).
TV test in London saw increase in ‘brand love’ and record sales.
“We decided to invest heavily in a campaign that really celebrated lager and reminded people of everything they love about cold, refreshing, full-flavoured lager like Hells.” Jasper Cuppaidge, founder of Camden Town