The Business Challenge

Riding the growth of the craft beer market since its launch in 2010: How do we scale to become The UK's favourite larger?

The Power of Media

A media partnership with ITV that created a programme led strategy building the credentials of Camden as a place (2minute film) and the characters from Camden (series of 30sec adverts).

Business Effect

TV test in London saw increase in ‘brand love’ and record sales.

Client View

“We decided to invest heavily in a campaign that really celebrated lager and reminded people of everything they love about cold, refreshing, full-flavoured lager like Hells.” Jasper Cuppaidge, founder of Camden Town