Putting Matalan on the side of Mum
The Business Challenge
The need to improve brand credentials and consideration (for an out of town retailer) and specifically under delivery (vs market average) in online traffic and sales.
Improved brand credentials and consideration (e.g. sells stylish products +45%) site traffic doubled. Online sales up +65%.
The Power of Media
The media partnership with ITV, together with ITV productions and Time Inc saw the creation of 'Matalan the Show', hosted by Denis Van Outen. Turning their e-commerce site in to an 'owner' media channel.