Putting Matalan on the side of Mums
The Business Challenge
The need to improve brand credentials and consideration (for an out of town retailer) and specifically under delivery (vs market average) in online traffic and sales.
Improved brand credentials and considerations resulting in online traffic doubling, and record sales.
The Power of Media
The media partnership with ITV, together with ITV productions and Time Inc saw the creation of 'Matalan the Show', hosted by Denise Van Outen. Turning their e-commerce site in to an 'owner' media channel.