The Business Challenge

VMB was not the first choice of SME's. Low engagement with the corporate website meant the challenge was to overcome cynicism to the value of VMB to businesses and drive participation.

The Power of Media

Partnership with ITN and Ch 4 News to create authority and lead call for entries.

Business Effect

More traffic in first week than whole of 2014 -165,000 daily visits leading to over 2500 pitches and 600k emails collected.