Electric Glue scores two client wins including Purdy & Figg and Clays

Electric Glue: Purdy & Figg's estimated annual media spend is £2m

Independent media agency Electric Glue has scored two new clients in cleaning subscription brand Purdy & Figg and virtual clay-pigeon shooting brand Clays. 

There was no incumbent on Purdy & Figg; the win followed a three-way competitive pitch.

The brand’s estimated media spend is £2m, with its revenue predicted to reach £40m this year. The agency will focus on a performance-first approach for the brand.

Pippa Glucklich, chief executive of Electric Glue, said that founders Charlotte Figg and Purdy Rubin had built the business into “one of the top 10 fastest-growing private companies in the UK”.

The agency’s second win was Clays.

Digital agency Neverbland was the incumbent on the account and Electric Glue was appointed without a pitch. 

Clays’ media spend is estimated to be £1m a year and Clays’ sales director Kimberleigh Lloyd said the agency will handle media planning, buying and data strategy across performance and proximity channels.

Leading up to Christmas, Electric Glue will facilitate a search, social and creator campaign. 

Glucklich said: “We know that harnessing the right media strategy is the key to helping successful scale-ups focus on profitability, not just growth.”

On both wins, Glucklich said she couldn’t wait to “turbocharge” both brands’ marketing strategies. 

Read the article on Campaign here.