Starling Bank goes for growth with a new brand platform launch backed by a powerful TV campaign
January 2024
Starling Bank has launched a new brand platform backed by creative work from Wonderhood Studios and a media strategy devised by Electric Glue.
The agency planned and bought primetime spots on Sky, Channel 4 and ITV, starting with triple and double placements in ad breaks.
An integrated, multi-platform campaign also includes channel-specific assets created for YouTube, BVOD, radio, podcasts, social and digital.
Out of Home placements included building wraps in Bristol, Leeds, London and Manchester, as well as across national roadside, rail and underground stations.
Electric Glue’s chief executive Pippa Glucklich said: “The best campaigns come when different people sit around the table, with creative and media all working together to support an ambitious client.
“Our media strategy is designed to build brand reach and stature for Starling as it takes on not just newer banks but the high street giants as well. It’s been a pleasure to work with Starling and all their agencies on such a collaborative launch.”
The story has been covered right across the trade press, including this “ad of the day” write-up in Campaign.
Starling Bank press release here.
